Social media analytics can help you understand which of your social media actics and strategies are working, and which aren’t. This allows you to better focus your time, effort, and budget.

Analytics also help you create social media performance reports to share with your team, stakeholders, and boss.

Social networks are savvier than ever before; providing marketers with platform data to support brand content and customer outreach strategies. Community managers can analyze information about their content and followers, and combine it with engagement anecdotes to paint a complete picture of customer interactions with the brand. To put it simply, social media insights enable the marketer to intimately understand the people they’re communicating with at any given time.